While shopping in a sweltering 32° with her daddy, happily picking presents for Christmas, little Tammy spots a poster of Santa Clause, next to a 20 foot plastic conifer, branches laden with simulated snow.
Little Tammy: Daddy, who is Santa?
Dad: Whomever that is paying for your present.
Its 2010, an era of culture fusion, so this is the exciting progress in all aspects of our lives, promised in the glossy 4 color brochure. Walk down any city street, more than ever, brands are creating, the winter wonderland, a faux snow covered fantasy world to stimulate consumers to purchase in excess, banking on the generosity one feels over the festive season. Are we losing an entire generation kids like Tammy to this fantasy world?
One can be blinded by the hidden surprise of subliminal messages, a beautiful story of how wonderful a season of giving can be. Christmas is observed on December 25 to commemorate the birth of Jesus, the central figure of Christianity. On the other hand, it has also evolved into a popular modern custom of the holiday fantasy. The common perception is that it must include gift-giving, music, an exchange of greeting cards, special meals, and the display of various decorations; including Christmas trees, lights, garlands, mistletoe, holly and nativity scenes complete with carolers
Gift giving and many other aspects of the Christmas festival involve a heightened economic activity among both Christians and non-Christians; the holiday has become a significant event and a key sales period for retailers and businesses. This has led to steady growth in the sale all manners of presentable knick knacks and toys and over the past few centuries this has accelerated in both quantity and degrees of cheesiness.
Having been encouraged towards an excessive consumption, it’s a season where we spend beyond our means to indulge in a sense of the seasonal holiday populated by gnarly resin gnomes holding candy canes and reindeers in permanent mid-stride.
So if giving is caring, Christmas is beyond the fantasy of a white Christmas. In a tropical island of all-year summer, share the joy of winter holidays without giving beyond material means.
Little Tammy: Daddy, watch out for the reindeer poo?
Dad: Don’t worry dear… its plastic.
SAVE TAMMY 2010! This Christmas buy something meaningful so that the kids grow up believing in Santa Claus. Tell us what you would buy?
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Dec 9, 2010
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