For the first time in Asia, and only the third in the world (after Paris and Milan), Men’s Fashion Week (MFW) 2011 will be staged in Marina Bay Sands, Singapore from 30 March to 3 April 2011.
The five-day inaugural men’s fashion event will showcase the Autumn/Winter 2011 collections of renowned brands from Singapore, Asia and internationally.
Organised by Fide Multimedia Pte Ltd and One International Holdings Pte Ltd, MFW 2011 Singapore’s Chairman, Frank Cintamani, said, “Men’s style consciousness has come of age and men’s fashion has come out from the shadows of the female-centric fashion industry and this is an opportune time for a Men’s Fashion Week to be held in this part of the world, with Singapore as the ideal place, given that the cosmopolitan city-state is increasingly recognised as the region’s fashion hub”.
“We envision MFW 2011 Singapore to serve as an opportunity for regional and local men’s wear designers to showcase their collection, alongside the internationally-renowned labels; and it will also cement Singapore’s position as THE go-to country in search of quality, renowned menswear brands for shoppers in Asia. We are also heartened to have received the local support of fashion giants like FJ Benjamin, Kwang Sia and the Valiram Group,” added Cintamani.
MFW 2011 Singapore is also thrilled to have David Gan on the creative styling panel, as he has never lent his name to such an initiative before. Celebrity stylist and hair guru to the Stars, his iconic rise in the fashion and beauty barometer has been meteoric. He will be styling the MFW 2011 Singapore campaign images. He will add his own inimitable style and pizzazz to this exciting event!
MFW 2011 Singapore’s Creative Director, Daniel Boey, a renowned show producer, enthused, “MFW 2011 Singapore is a historic milestone for not only Singapore’s men’s fashion industry but also for Singapore as a whole. The shows will be of international standards with a preview of the upcoming trends in men’s fashion”.
Asian male supermodel, Philip Huang, who has walked the runways of Paris, Milan and New York, has been appointed the “face” of MFW 2011 Singapore and will burn the runway for Hugo Boss and other brands during the five-day fashion event.
He is the first Asian male model to have broken the race barriers and ascended the fashion ladder to supermodel status. Philip is truly an inspiration to all Asian male models, a great representation of Asian success in the fashion world.
Utt is the “voice” of this fashion extravaganza and the fashionable host of all the principal MFW events. He is a style icon representing the close relationship that music and fashion share; the cross-disciplinary collaborations that are representative of the creative world of today. Coincidentally, Utt is also the “face” fronting Dr Georgia Lee’s new DrGL men’s skincare line which will be launched at the MFW as well.
Julian Hee will represent the “heart” of MFW 2011 Singapore. He is a true Singapore success story of a model-turned-actor-turned-fashionista, who has used his celebrity status to support, nurture and promote young Singapore design talents. Julian will collaborate with MFW 2011 Singapore Creative Director Daniel Boey to curate the collections presented by young cutting-edge designers.
MFW 2011 Singapore will also serve as a platform to champion key social and philanthropic causes and endeavours, with proceeds of the sales of the tickets of the galas and shows going to several charities. In addition, a series of satellite galas and events will also be held in the months leading up to MFW 2011 Singapore to raise funds for these programmes and organisations.
:: More show information and daily updates on MFW 2011 can be found on its official website and Facebook page. Just ultra burning hot!